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What is Redbox? What are the services provided by Redbox?


Redbox Automated Retail LLC is an American video rental company. It specializes in video games, 4K UHD rentals, DVD, and Blu-ray. The company’s signature red colour is featured in Redbox kiosks and is located at pharmacies, convenience stores, mass retailers, fast food restaurants, and grocery stores. Currently, it has more than 34,000 locations and over 42,000 kiosks.

Quick Facts Redbox –

  • Founded in 2002 by Gregg Kaplan.
  • Headquarters – Oakbrook Terrace, Illinois U.S.
  •  Current CEO – Galen C. Smith.
  • Product – T.V. series, films, video games.
  • Services – streaming services and DVD rental
  • McDonald’s Corporation business development team initially started it.
  •  Under the name Ticktok Easy Shop, the kiosks sold convenience store products. In late 2003, it was ended.
  •  In 2004, founder used kiosks for DVD rental.
  • Kiosks rented both video games and films.
  • Coinstar bought 47% of the company in 2005.
  • To increase customers, they kept their product in the supermarket.
  • In 2007 the company surpassed Blockbuster in the number of U.S. locations.
  •  In 2008 February passed 100 million rentals.
  • In 2010 September passed 1 billion rentals.
  • Competitors – Netflix, Movie Gallery, Blockbuster, Hollywood Video, Family Video, West Coast Video, DVD by Mail.
  • In 2003, Mitch Lowe joined Redbox. For five years he was in Netflix.
  • Blu-ray Discs were available across the network in 2010.
  • In June 2011, video game rentals launched nationwide. Games for all major platforms are offered.
  • In February 2012, Redbox purchased Blockbuster Express.
  • In August 2012 Anne Saunders became the new president of Redbox.

Services Redbox –

Redbox Free Live T.V. – This is an ad-supported channel based video-on-demand service. The service was launched in February 2020 with 30 channels and Redbox Rush, Redbox Comedy, Redbox Spotlight three self-branded channels. 

Redbox+ – A yearly subscription service where subscribers can either rent 12 or 24 discs in total and depend on the plan chosen. On these plans only eligible movies can be rented

Redbox On Demand – On December 13, 2017, this service was launched with 600 titles. It is a streaming service. No membership required. It consists of new releases and titles that will never be available on other services. 

Redbox Instant – This is an internally tested video streaming service started in July 2012. The service was a joint effort between Verizon and Redbox. On March 14, 2013,  the service officially went public. It offered a free 1-month trial of an $8/month unlimited streaming service that includes four disc rentals from kiosks. 



About the author

Zoe Bernard

Zoe Bernard is a reporter who covers venture capital. Her work on art, food, and 18th century cults has been featured in publications including San Francisco Magazine, Eater, and Atlas Obscura. Despite being a second-generation Las Vegas native, she has yet to win a game of poker.
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